TITLE:
Strategic Marketing and Management
Bio
Larry Lundy is the Founder and President of LMG, a strategic marketing & management firm founded in 2002 to serve corporations, properties, events, and athletes. LMG has extensive expertise in the consumer, B to B, hospitality & tourism, cause, sports, and entertainment industries.
LMG has a proven record of success with top brands. Clients have included VISA, AOL, D&B ,Main Event Entertainment, General Mills, Exxon Mobil, Victory W Hotel, Miller Brewing Company, Merrill Lynch, Adidas, Tide, and more. Sports & Entertainment clients have also included gaming sensation Preston Playz, Harlem Globetrotters, NCAA, NHL, ESPN, Rolando Blackman, NFL Hall of Famer Emmitt Smith, Dallas Cowboys great Everson Walls, Super Bowl hero Malcolm Butler (New England Patriots), NFL Pro Bowl MVP Lorenzo Alexander (Buffalo Bills), and emerging NFL star Chester Rogers (Indianapolis Colts).
Lundy also has an impressive background in the cause marketing sector having served in leadership positions for Make-A-Wish, the American Heart Association and Susan G. Komen where he was responsible for developing the strategic national and regional corporate marketing partnership programs. Lundy successfully cultivated relationships at each organization that included, but were not limited to Top Golf, Match.com, JC Penney, Electronic Arts, Kodak, Microsoft, NFLPA, and Merck. He managed the sponsorship program for Susan G. Komen’s annual Global Race for the Cure in Washington D.C. that hosted 40,000 participants annually.
Lundy’s diverse marketing background was garnered through his work as the Senior VP of Emerging Markets at HOST Communications. He was responsible for developing strategic marketing plans to create lifestyle programming tailored to emerging minority markets. He oversaw the company's various grassroots events, marketing initiatives, conference and corporate partnerships.
He was with Walt Disney World before HOST. As the Director of Sports Marketing, he not only developed the innovative marketing plan for Wide World of Sports, but also oversaw the marketing efforts for more than 300 events annually. His responsibilities included building a team of marketing professionals in order to manage all budgets, marketing, advertising, promotions, TV broadcasts, media relations, celebrity talent, and community relations activities for Disney's Wide World of Sports Complex.
Mr. Lundy has also served as Vice President of Advantage Marketing Group (AMG) in Dallas, where he led the sports division and oversaw major events, corporate consulting and management of marketing activities for professional sports clients. His responsibilities included managing corporate marketing programs for key accounts such as American Airlines, JC Penney, GTE, the NFL and Major League Baseball. While at AMG, Mr. Lundy negotiated the historic Bayou Classic football game agreement with NBC Sports and was responsible for marketing the game as well as coordinating sponsorship/network sales, which generated more than $1 million annually for five years.
Mr. Lundy is a board member and past president of the Dallas All Sports Association, past board member of member of the United Way Dallas, past board member of the National Sports Forum, and was named one of Dallas Observer’s “Fab Fifty” most powerful people in Dallas sports in 2008 and 2009.
Mr. Lundy is a graduate of Austin College where he earned a B.A. in Psychology. He and his wife Audrey have one son, Laurence, who is a freshman at Southern Methodist University.
